Question: 1. The first question asks the students to discuss how EMS lost its unique retail position. 2. The second question asks the students how would

1. The first question asks the students to discuss how EMS lost its unique retail position.

2. The second question asks the students how would you categorize EMS among specialty retailers.

3. The third question asks would you recommend that EMS enhance its differentiation by opening schools to teach other extreme sports. Explain your answer.

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