a. From your personal experience, select a product (goods or services) that you know something about. Develop a list of at least five customers that might be associated with the product. Prioritize the customers using an L-Shaped Matrix.

b. Now develop a list of at least five requirements that might be associated with the product. Prioritize them using the Full Analytical Criteria Method. Be sure to finish with the Customer-Weighted Prioritization Matrix.

c. Present the results in class or to a collaborative work group.