Create a Situation Analysis for Amazon.com. Use the information listed, as well as your own knowledge and
Fantastic news! We've Found the answer you've been seeking!
Question:
Create a Situation Analysis for Amazon.com. Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template.
1.Target Customers/Users
- Who are the target customers for the company/brand?
- How could/does the company reach its customers/users? What methods and media might and/or doesthe company use to reach the customers/users?
- What would grab the customers/users’attention?Define the customers/usersaccording to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc).How do they want to be perceived?
- What do these target customers’ value?
2. Competitors
- Who are the brand’s competitors?
- What product category does the brand fit into?
- What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to?
3. USP (Unique Selling Proposition)
- How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition?
- What is the brand’s uniqueness?
- What is the competitive advantage of the brand? How is it different from other competing brands?
- Does the brand have any attributes or benefits that dominate competitors?
4. Positioning Statement & Motto
Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto.
- BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).
- BMW Motto: BMW is the ultimate driving machine.
Related Book For
Posted Date: