Question: Discuss and describe a category basically dominated by two main brands. Evaluate the positioning of each brand. Who are their target markets? What are their

Discuss and describe a category basically dominated by two main brands. Evaluate the positioning of each brand. Who are their target markets? What are their main points-of-parity and points-of-difference? In your opinion, do you believe these brands defined their positioning correctly? Why/Why not? (Using Visa and Mastercard)

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