Read the case study AirAsia and the Tune group and answer the following questions: (a) What are

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Read the case study “AirAsia and the Tune group” and answer the following questions:

(a) What are the factors driving the diversification of Tune Group?

(b) What is the Tune Group portfolio and what contribution does each SBU make; therefore, what is the dominant logic for this Group? Looking at the SBU strategies, do you see any problems arising for the Tune Group?

(d) What is the future potential of the Tune Group? What SBUs should it protect and grow and what SBUs should it divest?

Related Book For answer-question

Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

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Posted Date: Feb 22, 2019 11:36 PM

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Read the case study AirAsia and the Tune group and answer the following questions: (a) What are

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AirAsia and the Tune group Introduction The tune group is a private limited group of companies that thrive to provide both leisure and entertainment services in the Asian market The tune group of comp... View the full answer

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