The Impact of Pricing Price is the only element in the marketing mix that produces revenue

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The Impact of Pricing

• Price is the only element in the marketing mix that produces revenue all other elements represent costs.

• How do price decisions affect the other three P’s? Select a product that you regularly buy.

• How does price impact your purchase decision for this product?

• How does it impact your perception of the brand? Does the company’s pricing strategy help build a long-term relationship with you by creating value?

• Why or Why not?

• Remember to include the link to your product of choice in your discussion board response for others to review.

Related Book For answer-question

Environment

ISBN: 978-1118875827

9th edition

Authors: Peter H. Raven, David M. Hassenzahl, Mary Catherine Hager, Nancy Y. Gift, Linda R. Berg

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Posted Date: May 31, 2018 07:53 AM

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The Impact of Pricing Price is the only element in the marketing mix that produces revenue

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Environment

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