Using the sum of all 10 journals, create a marketing plan for the product/ service you chose. Start working on your final presentation as a POWERPOINT:

1. Introduction: choose your product or service (an existing product, new product, or business that you might want to start) that will be the focus of your marketing plan. Describe why you chose this particular product or service.

2. Create a mission statement for your company.

3. Financial and non-financial goals: list at least 3 financial goals and 3 non-financial goals.

4. Create a swot analysis for your company.

5. Marketing research: create a survey of about 10 questions seeking to reveal consumers’ willingness to buy your product/service. Also, present a summary of at least one relevant marketing research article.

6. Step: Describe your target market. Identify the consumers who are most likely to buy your product in terms of:

(a) Their demographic characteristics and

(b) Any other kind of characteristics you believe are important.

7. Product: describe the key elements of your product/ service: The product line, the product quality and how its achieved, packaging if applicable, and the brand name/logo.

8. Price: present your pricing strategy.

9. Place: Identify which channel of distribution will provide the best coverage of the target market for your product or service. For example, will you implement a direct, indirect, or dual distribution strategy? Using the store atmospherics worksheet, outline the way you plan to design your retail store if applicable to your product or service.

10. Create a slogan for an advertising campaign for your product or service. Describe your promotional mix to include advertising, pr, sales promotions, personal selling, and womb through social media?