Whats the role of sales in the firms Integrated Communication Mix?

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What’s the role of sales in the firm’s Integrated Communication Mix?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Posted Date: Mar 14, 2019 01:21 PM

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Whats the role of sales in the firms Integrated Communication Mix?

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Advertising and Promotion An Integrated Marketing Communications Perspective

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