Question: 0.5 points Markets can be segmented into light medium and heavy product users. Heavy users are often a small percentage of the market but account

0.5 points Markets can be segmented into light medium and heavy product users. Heavy users are often a small percentage of the market but account for a high percentage of total consumption. Heavy users are a big draw for marketers as they prefer them over several light users. Segmenting the market applying as a variable is common in the fast food industry a benefits sought user status cattitude segmentation od occasion segmentation e usage rate

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