Question: 1 1 8 . Harley - Davidson disciples share a common, deeply held attraction to the brand. Harley appeals include: freedom, independence, power, and authenticity.
HarleyDavidson disciples share a common, deeply held attraction to the brand. Harley appeals include: freedom, independence, power, and authenticity. HarleyDavidson doesn't just sell motorcycles. It sells selfexpression, lifestyles, aspirations, and dreams. This illustrates
A an actual product
B core customer values
C simple bundling
D an augmented product
E complex bundling
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