Question: Harley - Davidson disciples share a common, deeply held attraction to the brand. Harley appeals include: freedom, independence, power, and authenticity. Harley - Davidson doesn't
HarleyDavidson disciples share a common, deeply held attraction to the brand. Harley appeals include: freedom, independence, power, and
authenticity. HarleyDavidson doesn't just sell motorcycles. It sells selfexpression, lifestyles, aspirations, and dreams. This illustrates
a complex bundling
b core customer values
C an actual product
d simple bundling
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