Question: Harley - Davidson disciples share a common, deeply held attraction to the brand. Harley appeals include: freedom, independence, power, and authenticity. Harley - Davidson doesn't
HarleyDavidson disciples share a common, deeply held attraction to the brand. Harley appeals include: freedom, independence, power, and authenticity. HarleyDavidson doesn't just sell motorcycles. It sells selfexpression, lifestyles, aspirations, and dreams. This illustrates
Group of answer choices
an augmented product
an actual product
core customer values
complex bundling
simple bundling
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