Question: Harley - Davidson motorcycle owners share a common, deeply held attraction to the brand. Harley appeals include: freedom, independence, power, and authenticity. Harley - Davidson
HarleyDavidson motorcycle owners share a common, deeply held attraction to the brand. Harley appeals include: freedom, independence, power, and authenticity. HarleyDavidson doesn't just sell motorcycles. It sells selfexpression, lifestyles, aspirations, and dreams. This illustrates
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complex bundling
an augmented product
an actual product
core customer values
simple bundling
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