Question: Harley - Davidson disclples share a common, deeply held attractlon to the brand. Harley appeals include: freedom, independence, power, and authenticity. Harley - Davidson doesn't

Harley

-

Davidson disclples share a common, deeply held attractlon to the brand. Harley appeals include: freedom, independence, power, and authenticity. Harley

-

Davidson doesn't Just sell motorcycles. It sells self

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expression, lifestyles, aspirations, and dreams. This illustrates

q,

An augmented product

Complex bundling

Core customer values

An actual product

Simple bundling

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