Question: 1. concerns such as user status, usage rate, and loyalty status fall under: operational business segmentation personal consumer segmentation psychological consumer segmentation behavioral consumer segmentation

1. concerns such as user status, usage rate, and loyalty status fall under:

operational business segmentation

personal consumer segmentation

psychological consumer segmentation

behavioral consumer segmentation

demographic business segmentation

2. in a buying center, the person who authorizes the proposed actions of the decider or the buyer is known as the:

initiator

gatekeeper

user

approver

influencer

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