1. Customer lifetime value is impacted by the time value of money." What does this mean? 2. An Al software company called Babylon Health has created an artificial intelligence plug- in for hospital software providers. Over time, Babylon Health moves into the hospital software provider space. What is this term called? Please define. 3. Define and contrast the difference between technology push and technology pull product innovation. 4. Describe and define the five values offered to a customer, as defined in the textbook. Use an example for each. 5. Describe the conflict between price and quality. What is the best mix for a company? 6. Draw a process map of the process an existing student takes to sign up for a course at York. Limit your drawing to no more than 10 items/shapes. 7. Draw the table and describe the conventional SaaS sales models described in class. 8. Dropbox had a hard time selling to enterprises at first but ultimately succeeded because of the consumerization of the enterprise. What helped them get through to sell into large enterprises? 9. Effective direct marketing requires a customer database. What would be the difference between B2C and B2B customer databases? 10. Estimate both the market volume and market value of AirBnB in Canada in 2020