1. Describe in detail 2 types of marketing concepts used for a coffee shop business in Fiji preferable The Coffee Hub in terms of marketing management and its application to the company.

2. For both instances, explain the benefits or advantages of applying the selected marketing concepts.

3. Describe in detail the limitations / challenges of the application of the marketing concepts.

4. Suggest a revised marketing strategy for the company (coffee shop business) based on the marketing concepts discussed in Question 1.