Question: 1. Explain the differences among product-driven, sales-driven, and market-driven firms. Why are these differences important to an agribusiness manager? 2. Why are sales forecasts particularly

1. Explain the differences among product-driven, sales-driven, and market-driven firms. Why are these differences important to an agribusiness manager?

2. Why are sales forecasts particularly difficult to make in food and agribusiness firms?

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