19.

Given the following data from a recent Comparative Competitive Efforts page in the CIR:

AC CAMERA SEGMENT		Your Company	Industry Average	Your Company vs. Ind. Avg.
Price (Average Wholesale Price $ per unit)		$235	$250	-6.0%
P/Q Rating (1 to 10 stars)		5.0	5.1	-2.0%
Brand Reputation		71	75	-5.3%
Number of Models		3	3.1	-3.2%
Retail Outlets	Multi-Store Chains	26	35	-25.7%
	Online Retailers	51	68	-25.0%
	Local Retailers	2,150	2,897	-25.8%
Retailer Support ($ per unit)		5.86	6.92	-15.3%
Advertising Budget ($000s)		1,000	1,929	-48.2%
Website Displays ($000s)		800	1,764	-54.6%
Sales Promotions	Weeks	2	4.7	-57.4%
	Discount	12.0%	15.9%	-24.5%
Warranty Period (days)		60	69	-13.0%
Demand for ACC Units (000s)		255.8	279.0	-8.4%
Gained /Lost (due to stockouts)		+1.3	-0.1
AC Camera Units Sold (000s)		257.1	278.9	-7.8%
Market Share		13.2%	14.3%	-1.1 pts
Special AC Camera Contracts
Discount Offer		0.0%	Avg. Discount =12.4%
Value Index		0	Avg. Value Index = 71
Special Contract Units Sold (000s)		0	Total Units = 58.5k

Based on the above data for your company, which of the following statements is false?

Your company had relatively small competitive disadvantages on three competitive factorsbrand reputation, number of models, and P/Q rating.

Your company gained sales of 1,300 AC Cameras due to stockouts by one or more rival companies.

Your company's price-based competitive advantage helped offset some of the negative impacts associated with your company's numerous competitive disadvantages.

Your company had a net overall competitive disadvantage of a size sufficient to produce a market share that was 1.1 percentage points below the industry average.

Your company's numerous competitive disadvantages in the AC camera segment were directly responsible for your company's inability to compete for and win any special contracts to sell branded footwear to chain retailers.