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Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company AC CAMERA SEGMENT Company Average vs. Ind. Avg. Price (Average Wholesale Price $ per unit) $290 $250 +16.0% PIQ Rating (1 to 10 stars) 6.5 5.1 +27.5% Brand Reputation 72 75 -4.0 Number of Models 3 3.1 -3.2% Retail Outlets Multi-Store Chains 25 35 -28.6% Online Retailers 53 68 -22.1% Local Retailers 2,189 2,897 -24,4% Retailer Support (5 per unit) 7.32 6.92 +5.8% Advertising Budget ($000s) 1,600 1,929 -17.1% Website Displays (5000s) 1,200 1.764 -32.0% Sales Promotions Weeks 2 4.7 -57.4% Discount 20.0% 15.9% +25.8% Warranty Period (days) 120 69 +73.9% Demand for ACC Units (000s) 218.5 279.0 -21.7% Gained /Lost (due to stockouts) +1.1 -0.1 AC Camera Units Sold (000s) 219.6 278,9 -21.3% Market Share 11.2% 14.3% -3.1 pts Special AC Camera Contracts Discount Offer 30.0% Avg Discount = 12.4% Value Index 81 Avg Value Index = 71 Special Contract Units Sold (000s) 21.9 Total Units = 58.5k Based on the above data for your company, which of the following statements is false? O Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting AC camera sales and market share resulted in a net overall competitive disadvantage of a size sufficient to produce a market share that was 3.1 percentage points below the industry average. O Your company's sales volume and market share in the AC camera segment were positively impacted by your company's P/Q rating, sales promotion discount, and warranty period. Your company's brand reputation was a slight 40% competitive disadvantage. o Your company's Discount Offer and Value Index were very competitive and accounted for why your company received special contacts to supply multi-chain retailers with 21.900 AC cameras. Your company's competitive disadvantages in the AC camera segment had equally-sized negative impacts in causing your company's market share to be 3.1 percentage points below the regional average