Question: Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Company $ 2 6 5 4 7 7 9 4
Given the following data from a recent Comparative Competitive Efforts page in the CIR:
Your Company $ A B
AC CAMERA SEGMENT Price Average Wholesale Price $ per unit PQ Rating to stars Brand Reputation Number of Models Retail Outlets MultiStore Chains Online Retailers Local Retailers Retailer SupportS per unit Advertising Budget $s Website Displays $s Sales Promotions Weeks Discount Warranty Period days Demand for ACC Units s Gained Lost due to stockouts AC Camera Units Sold s Market Share Special AC Camera Contracts Discount Offer Value Index Special Contract Units Sold s
Based on the above data for your company, which of the following statements is false?
Industry Average $g g
Your Company vs Ind. Avg.
pts
Avg. Discount Avg. Value Index Total Units k
Your company's percentage competitive advantages and disadvantages on the competitive factors affecting AC camera sales and market share resulted in a net overall competitive advantage of a size sufficient to produce a market share that was percentage point above the industry average Your company's sales volume and market share in the AC Camera segment were negatively impacted by your company's PQ rating and sales promotion discount. OYour company's competitive advantages in retail outlets, advertising, and expenditures for website displays would have greatly boosted your company's Value Index and greatly enhanced your company's ability to secure special contracts with chain retailers had company's managers opted to compete for them. Your company suffered sales losses of cameras because of inability to fill orders from retailers. Your compan had big competitive advantages on retail outlets and even bigger competitive advantages on advertising and expenditures for website displays.
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