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level of commitment to its ethical policies and standards it is willing to declare. In the implementation stage, the tone is "should we be engaging in particular marketing practices?" The key task in the control stage is to ensure that all potential conscious marketing issues raised during the planning process have been addressed.

The goal of this activity is to demonstrate your understanding of how conscious leadership can produce a conscious culture in the firm.

Read each statement and match it to the stage it best represents in the strategic marketing planning process.

Lur apparels' mission statement embraces the Triple Bottom Line framework of People, Planet, and Prosperity.

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Dr$.$ Bronner's, an organic liquid soap brand, has a history of ethical manufacturing and the company's product packaging introduces customers to the firm's philosophy.

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Google also earned high corporate social responsibility scores in part due to its data centers using $50\%$ less energy than others in the world.

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Ford automobile dealerships rely on wind sail and solar systems tct power their locations greatly reducing their use of electricity.

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Coca$-$Cola's investing in new alternatively fueled trucks helped to create a $25\%$ reduction in the company's carbon footprint.

General Electric employs a booklet called "The Spirit and the Letter." This booklet presents a statement of integrity from the CEO and a code of conduct.

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