5. Audience profiling ________.

a. helps the writer determine the best message

b. is unnecessary

c. is simply guess work and should be avoided

d. is prejudicial

3. All business communication is ________.

a. persuasive

b. full of "sweet nothings" like "thanking you in advance"

c. purposeful and results-oriented

d. lengthy and formal

1. Skilled communicators shape their messages according to the needs within their organizational culture and their ________ environment.

a. management

b. religious

c. financial

d. cultural

7. Corporations and non-profits are increasingly capitalizing on this dynamic communication tool: ________.

a. Twitter

b. social media

c. Facebook

d. storytelling and corporate narrative

8. Prewriting helps the sender of a business message ________.

a. identify the purpose, scope, and supporting points

b. be creative

c. avoid later revisions

d. make good use of colour

9. Most business communication has only one of two purposes: ________.

a. writing or reading

b. congratulating or criticizing

c. informing or persuading

d. buying or selling

10. Secondary audiences include ________.

a. employees who will be affected by the action or decision

b. employees who will not be affected by the action or decision

c. key decision-makers

d. proofreaders