(5) Snackin' kidz is a direct to consumer subscription-based startup. Twice a month, subscribers receive a "Grazing Box" that includes fun and healthy snacks, customized to a child's age and preferences, taking into consideration any allergies Parents who are early adopters of the product rave about the quality and variety of the grazing boxes and report that their children are equally satisfied. Alter analyzing their customer database Snackin' Kidz has been able to segment customers into groups based on purchase behavior. The seement they have nicknamed Fabulous Families pay $159.99 every 3 months. Subscribers to this plan have a churn rate of 20% per year. Snakin Kidz other segment, nicknamed "Flighty Families". purchases a monthly plan for $69.99 per month. Subscribers to this plan have a retention rate of 30% per year. Grazing boxes cost, on average, $9.50 for packaging and ingredients, and an additional $5.00 to ship. Snackin' Kidz spent a total of $400,000 to attract 10,000 customers last year. Media used included parents' groups on Facebook, family and food focused Instagram influencers, events marketing setting up kiosks at local farmer's markets), and sampling through day care centers. For all calculations, assume the discount rate is 7%. (a) What is the average lifetime of a member of the Flighty Families segment? (5 points) (b) What is the acquisition cost of an average customer? (2 points) (c) What is the CLV of a member of the "Fabulous Families" segment? (10 points) (d) What one piece of information would you like to have to improve this analysis? Why? (3 points