Question: A / B testing ( split testing ) is the process of: collecting data and user insights on the performance of online advertising campaigns running

/

B testing

(

split testing

)

is the process of: collecting data and user insights on the performance of online advertising campaigns running marketing experiments to see which version of an ad connects better with you audience quantifying the number of digital views or engagements of a piece of content finding and analyzing search terms that people enter into search engines

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