Question: A consumer preference study compares the effects of three different bottle designs (A, B, and C) on sales of a popular fabric softener. A completely

A consumer preference study compares the effects of three different bottle designs (A, B, and C) on sales of a popular fabric softener. A completely randomized design is employed. Specifically, 15 supermarkets of equal sales potential are selected, and 5 of these supermarkets are randomly assigned to each bottle design. The number of bottles sold in 24 hours at each supermarket is recorded. The data obtained are displayed in the following table.

Bottle Design Study Data

A

B

C

13

29

28

16

35

27

16

31

22

14

29

26

14

31

26

The Excel output of a one-way ANOVA of the Bottle Design Study Data is shown below.

SUMMARY

Groups

Count

Sum

Average

Variance

Design A

5

73

14.6

1.8

Design B

5

155

31.0

6.0

Design C

5

129

25.8

5.2

ANOVA

Source of Variation

SS

df

MS

F

P-Value

F crit

Between Groups

702.4000

2

351.2000

81.05

3.23E-06

3.88529

Within Groups

52.0

12.0

4.3333

Total

754.4000

14

(a) Test the null hypothesis that A, B, and C are equal by setting = .05. Based on this test, can we conclude that bottle designs A, B, and C have different effects on mean daily sales? (Round your answers to 2 decimal places. Leave no cells blank - be certain to enter "0" wherever required.)

F

p-value

(Click to select) Reject Do not reject H0: bottle design (Click to select) does does not have an impact on sales.

(b) Consider the pairwise differences B A, C A , and C B. Find a point estimate of and a Tukey simultaneous 95 percent confidence interval for each pairwise difference. Interpret the results in practical terms. Which bottle design maximizes mean daily sales? (Round your answers to 2 decimal places. Negative amounts should be indicated by a minus sign.)

Point estimate Confidence interval

B A: , [, ]

C A: , [, ]

C B: , [, ]

Bottle design (Click to select) C A B maximizes sales.

(c) Find a 95 percent confidence interval for each of the treatment means A, B, and C. Interpret these intervals. (Round your answers to 2 decimal places. Negative amounts should be indicated by a minus sign.)

Confidence interval

A: [, ]

B: [, ]

C: [, ]

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