Question: A consumer preference study compares the effects of three different bottle designs (A, B, and C) on sales of a popular fabric softener. A completely
A consumer preference study compares the effects of three different bottle designs (A, B, and C) on sales of a popular fabric softener. A completely randomized design is employed. Specifically, 15 supermarkets of equal sales potential are selected, and 5 of these supermarkets are randomly assigned to each bottle design. The number of bottles sold in 24 hours at each supermarket is recorded. The data obtained are displayed in the following table. Bottle Design Study Data A B C 18 31 28 13 31 25 14 29 22 13 29 26 15 29 20 The Excel output of a one-way ANOVA of the Bottle Design Study Data is shown below. SUMMARY Groups Count Sum AverageVariance Design A 5 73 14.6 4.3 Design B 5 149 29.8 1.2 Design C 5 121 24.2 10.2 ANOVA Source of Variation SS df Between Groups 590.9333 2 Within Groups 62.8 12.0 Total 653.7333 14 MS F P-Value F crit 295.4667 56.463.23E-063.88529 5.2333
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