Question: a. Explain why it is so difficult to measure the overall IMC program effectiveness? b. Marketers have turned to physiological measures in an attempt to

a. Explain why it is so difficult to measure the

a. Explain why it is so difficult to measure the overall IMC program effectiveness? b. Marketers have turned to physiological measures in an attempt to determine the effectiveness of their advertising. Discuss some of the methods and tools being used? c. Briefly discuss Two (2) reasons managers should measure effectiveness of the elements of the IMC Campaign

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