A major challenge to multi-national food brands has been the rise of farmers' markets providing buyers with
Question:
A major challenge to multi-national food brands has been the rise of farmers' markets providing buyers with opportunities to purchase specialty produce grown in the local area. Although farmers' markets are not cheap, consumers report many reasons for preferring them including: the availability of quality, organic produce; a more personalised purchasing experience through direct interactions with producers and growers; a reduction in carbon footprint by reducing food miles. Consumer interest in farmers' markets is most likely to indicate changes in which of the following environments?
Cultural and political
Generational and cultural
Natural and social
Demographic and economic
Economic and environmental
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr