Question: (A) When setting prices, a company is also influenced by the marketing objectives. Correctly identify and explain these objectives. (50%) (B) Apple to launch a

(A) When setting prices, a company is also influenced by the marketing objectives. Correctly identify and explain these objectives. (50%)

(B) Apple to launch a new low-cost iPhone in 2020. Correctly identify and explain the new product pricing strategy adopted by Apple in this scenario and discuss the marketing objective that Apple may have been influenced by to adopt this new product pricing strategy. (50%)

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