Question: A.) You are the new data scientist for Fitbit. When viewing the Google Analytics account associated with the Fitbit website, you notice that Average Time

A.) You are the new data scientist for Fitbit. When viewing the Google Analytics account associated with the Fitbit website, you notice that Average Time on Site is 82 seconds. Describe 4 different ways you can provide context for this metric.

B.) Explain the concept and the stages of keyword search conversion funnel and why it's relevant.

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