AC CAMERA SEGMENT

Price $($Average Wholesale Price $ per unit$)$

P$/$Q Rating $(1$ to $10$ stars$)$

Brand Reputation

Number of Models

Retail Outlets

Multi$-$Store, Chains

Online Retailers

Local Retailers

Retailer Support $($$ per unit$)$

Advertising Budget $($$$000$s$)$

Website Displays $($$$000$s$)$

Sales Promotions $-/$

Weeks

Discount$$

Warranty Period $($days$)*$

Demand for ACC Units $(000$s$)$

Gained $/$Lost $($due to stockouts$)$

AC Camera Units Sold $(000$s$)$

Market Share

Special AC Camera Contracts

Discount Offer

Value Index

Special Contract Units Sold $(000$s$)$

Your Company

$$236$

$4\mathrm{.}4$

$80$

$3$

$36$

$66$

$2,900$

$7\mathrm{.}52$

$1,900$

$2,150$

$16$

$20\mathrm{.}0$

$60$

$365\mathrm{.}9$

$+1\mathrm{.}9$

$367\mathrm{.}8$

$18\mathrm{.}8\%$

$25\mathrm{.}0\%$

$75$

$36\mathrm{.}6$

Based on the above data for your company, which of the following statements is false?

Industry

Average

$$250$

$5\mathrm{.}1$

$75$

$3\mathrm{.}1$

$35$

$68$

$2,897$

$6\mathrm{.}92$

$1,929$

$1,764$

$4\mathrm{.}7$

$15\mathrm{.}9\%$

$69$

$279\mathrm{.}0$

$-0\mathrm{.}1$

$278\mathrm{.}9$

$14\mathrm{.}3\%$

Your Company

vs$.$ Ind. Avg.

$-5\mathrm{.}6\%$

$-13\mathrm{.}7\%$

$+6\mathrm{.}7\%$

$-3\mathrm{.}2\%$

$+2\mathrm{.}9\%$

$-2\mathrm{.}9\%$

$0\mathrm{.}0\%$

$+8\mathrm{.}7\%$

$-1\mathrm{.}5\%$

$+21\mathrm{.}9\%$

$+240\mathrm{.}4\%$

$+25\mathrm{.}8\%$

$-13\mathrm{.}0\%$

$+31\mathrm{.}1\%$

$+31\mathrm{.}9\%$

$+4\mathrm{.}5$ pts

Avg. Discount $=12\mathrm{.}4\%$

Avg. Value Index $=71$

Total Units $=58\mathrm{.}5$k

Your company's percentage competitive advantages and disadvantages on the $10$ competitive factors affecting AC camera sales and market share resulted in a net overall competitive advantage of a size sufficient to produce a market share that was $4\mathrm{.}5$ percentage points above the industry average.

Your company had a price$-$based competitive advantage and a website display$-$based competitive advantage.

Your company's sales volume and market share in the AC Camera segment were negatively impacted by your company's P$/$Q rating, number of models, and warranty period.

The number of weeks your company held sales promotions was your company's biggest percentage competitive advantage; your second biggest percentage competitive advantage was the size of the percent discount offered to retailers during these weeks.Your company's competitive advantages in the AC Camera segment had equally$-$sized positive impacts in powering your company's market share to $4\mathrm{.}5$ percentage points above the regional average.