ACTIVITY No. 8.1 Product and Service Design Scenario You are working as operations manager for organic burger restaurant in Dubai. Organic burger's strategy is to sell high quality burgers. As an operation manger you are responsible for the product and service design. Question 1. Identify two reasons why you should introduce new burger in your restaurant (with examples). Refer to Slide 8. 2. List two sources where ideas can be generated to design your new burger with examples. 3. Provide an example of potential issue your restaurant could face in product liability? Students answer may vary for these 3 questions Answer 1 Answer 2 Answer 3 13 V AA- Shapes Arrange Quick Styles Shape Outline Shape Effects Replace Select Dictate ont Paragraph Drawing Editing Voice 8.4 Identify some reasons for design or redesign. HCT 2.0 Organizations become involved in product and service design or redesign for a variety of reasons. The main forces that initiate design or redesign are market opportunities and threats. The factors that give rise to market opportunities and threats can be one or more changes: 1. Economic (e.g., low demand, excessive warranty claims, the need to reduce costs) 2. Social and demographic (e.g., aging baby boomers, population shifts) 3. Political, liability, or legal (e.g., government changes, safety issues, new regulations) 4. Competitive (e.g., new or changed products or services, new advertising/promotions) 5. Cost or availability (e.g., of raw materials, components, labor, water, energy) 6. Technological (e.g., in product components, processes) notes Notes P