Question: After completing this weeks readings (Contagious - Introduction: Why Things Catch On Chapter 2), please answer the following questions: What is a surprising or shocking

After completing this weeks readings (Contagious - Introduction: Why Things Catch On Chapter 2), please answer the following questions: What is a surprising or shocking ad you remember? Why do you remember it? Did it make you buy the product? In the college fruit campaign, which slogan worked better and why? Using Ziploc Bags as an example, develop a catchy phrase to describe the product. (An example of a catchy phrase is the Geico campaign: So easy a caveman can

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