Question: After completing this weeks readings (Contagious - Introduction: Why Things Catch On Chapter 2), please answer the following questions: 4. Now develop an enduring phrase

After completing this weeks readings (Contagious - Introduction: Why Things Catch On Chapter 2), please answer the following questions:

4. Now develop an enduring phrase one that may not be as descriptive but will be remembered in the everyday environment of the target audience. (For example: the Budweiser Wassup campaign).

5. Why did the Shakeweight a terrible product still gross $50M in revenue?

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