Question: After completing this weeks readings (Contagious - Introduction: Why Things Catch On Chapter 4), please answer the following questions: 1. Why was the Crazy Ones

After completing this weeks readings (Contagious - Introduction: Why Things Catch On Chapter 4), please answer the following questions:

1. Why was the Crazy Ones Apple ad impactful?

2. Does the direction of the Apple logo on its laptop matter? Why?

3. Is the color of Apples ear buds and AirPods intentional? Is color part of its promotional campaign? Why or why not?

4. Do you know which car brands your friends drive? Why or why not? Do you know the toothpaste they have? Why or why not?

5. Why does the iPhone default email message say sent from iPhone at the bottom of an email? Is that part of its promotional campaign? Why or why not?

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