After completing this weeks readings (Contagious - Introduction: Why Things Catch On Chapter 1), please answer the following questions: 1. Why does Please Dont Tell do well as a bar without formal, paid advertising? Should they do paid advertisements? Why or why not? 2. Why does Snapple put facts underneath its caps? 3. What is an example you saw recently of a product or ad that broke a pattern? 4. What do you think of the Harvard pay study? What would you choose A or B? Why? 5. Name an example of a brand that uses scarcity and exclusivity to make people feel like insiders. Why is it effective? 6. What was the secret to marketing the McRib?