Question: After completing this weeks readings (Contagious - Introduction: Why Things Catch On Chapter 3), please answer the following questions: 1. Why do emotional ads work?

After completing this weeks readings (Contagious - Introduction: Why Things Catch On Chapter 3), please answer the following questions: 1. Why do emotional ads work? 2. Why does awe increase sharing? 3. Why was the Charlie Bit my Finger You tube video shared so much? 4. What sells better emotion or facts? 5. Find an emotional ad what was it? Did it work? Why? 6. Apply the 3 whys to your own campaign idea.

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