After completing this weeks readings (Contagious - Introduction: Why Things Catch On Chapter 5) 1. How does psychology play into how we price goods during promotional campaigns? 2. Why does the Weber Grille in scenario one get chosen more than the one in scenario two even though it is less expensive? 3. Why do stores limit certain sales to one per customer? 4. Why is the rule of 100 and framing important when it comes to promotional offers? 5. What does the Vanguard email example tell us about the power of email lists during promotional campaigns?