Question: After reading the Viewing Brands in Multiple Dimensions from Pierre Berthon & Morris B . Holbrook, and reviewing the video What Consumers Want, provide executive

After reading the Viewing Brands in Multiple Dimensions from Pierre Berthon & Morris B. Holbrook, and reviewing the video What Consumers Want, provide executive briefing notes regarding the following, Please explain the significance to the firms marketing management of the information contained in these two source materials.

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