Although most of Oreos social media efforts are directed toward adults, many Oreo lovers are children. To
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Question:
Although most of Oreo’s social media efforts are directed toward adults, many Oreo lovers are children. To what degree should Oreo also have a focus on marketing directly to children? What are the risks and ethical considerations of such an approach? Are there approaches to marketing Oreos to children that would stand up to ethical scrutiny? (Hint: Among other issues, consider the trend toward childhood obesity.)
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