Question: An construction firm decides to develop their proposal generation software system in-house as they are unable to find a vendor that has a system that

An construction firm decides to develop their proposal generation software system in-house as they are unable to find a vendor that has a system that closely matches their existing process for creating and managing proposals. As they complete the system definition phase they are getting a lot of differing opinion from the interviewed employees regarding what the system should accomplish.

Which phase of the SDLC is the firm struggling with? Why is this phase so difficult to get right?

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