Question: Answer the following questions: How do counterfeit goods influence the status benefits that luxury goods provide? How does the consumer react to this characteristic of

Answer the following questions:

  1. How do counterfeit goods influence the status benefits that luxury goods provide? How does the consumer react to this characteristic of the marketplace? (ch 11)
  2. What do you feel is the central issue driving the lack of repeat business for Rocky Mountaineer? Where in the decision-making process do you think the issue lies? (ch 9&10)
  3. Given the specific needs of the Inuit, how should the North West Company market to this population? What aspects of the marketing mix need to be shaped for this market? In what ways? (ch 14)

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