Anthropomorphism refers to a design that gives humanlike characteristics to inanimate objects. An automobile can be designed
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Anthropomorphism refers to a design that gives humanlike characteristics to inanimate objects. An automobile can be designed so that the front grill has a facial expression such as a smile or a frown. Likewise, a bottle can take on a human shape. In advertisements/brands, products can be made to talk to the consumer.
Come up with an example of anthropomorphism in advertising/branding in the Food/Beverage industry (use google)
Choose the one advertising/brand you think was the most effective.
What do you think made the advertisement/brand capture the attention of some but not of others?
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Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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