Question: As we learned in Chapter 1 1 , promotion is the means by which we make our product or service known to a potential customer.

As we learned in Chapter

11,

promotion is the means by which we make our product or service known to a potential customer.

List the three types of promotions and discuss the advantages and disadvantages associated with each type of promotion. Next, provide three examples of each type of promotion.

Which type of promotion do you expect to implement in your new small business? Why?

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