At its core, omni-channel is defined as a multi-channel sales approach that provides the customer with integrated customer experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a brick and mortar store, and the experience would be seamless.

Use one of the examples in your daily life to:

• 1. illustrate how the omni-channel strategy works for that particular company and provides seamless customer experience?
• 2. If you were the manager of this omni-channel network, how can you improve customer services and decrease supply chain costs?

Answer rating: 100% (QA)

Certainly we should consider an illustration of an omnichannel strategy in activity Amazon 1 Illustration of OmniChannel Strategy Amazon Online Shoppi... View the full answer