Question: Based on Nintendo: 4. Positioning Statement & Motto Develop a new positioning statement and motto for the brand you selected. Below is an example of

Based on Nintendo:

4. Positioning Statement & Motto

Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW's positioning statement and motto. Discuss why you created the items that you did?

BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).

BMW Motto: BMW is the ultimate driving machine.

Newly Created Positioning Statement: [Insert response]

Defense/Justification of Positioning Statement Creation: [Insert response]

Newly Created Motto: [Insert response]

Defense/ Justification of Motto Creation: [Insert response]

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