Question: Based on the four tables below, create a SWOT analysis that follows: 1. 4 Strength-opportunity strategies 2. 4 Weakness-opportunity strategies 3. 4 Strength-threat strategies 4.
Based on the four tables below, create a SWOT analysis that follows:
1. 4 Strength-opportunity strategies
2. 4 Weakness-opportunity strategies
3. 4 Strength-threat strategies
4. 4 Weakness-threat strategies
| Strengths |
| Apple has kept on adding new services for many years in which 19% accounted for its total revenue - $53 Billion out of $274 Billion in fiscal year 2020. |
| Among Apple's major rivals, their retention rate is the highest retaining 74.6% of its customers, 63.9% for Samsung, and 40.7% for LG. |
| In 2019, Apples net sales through its direct and indirect distribution channels accounted for 31% and 69%, respectively. |
| In the fiscal year 2021, iPhone sales of $191 Billion represented 52% of Apples' overall revenue of $365 Billion. |
| In 2015, Apple spent $1.8 Billion on intensive advertising for their products lower than extravagant spending by Samsung, which was higher by 1.8%. |
| Services generated 17.8% of the companys revenue and was the second fastest growing category for Apple, growing 16% in 2019. |
| Apple leads the consumer technology space with a customer satisfaction rate of 82%. |
| Although Apple enjoys a 20% market share, it has about 40% of the market's profits. |
| With a brand value of $408 Billion, Apple is ranked number 1 position for the 9th consecutive year by Interbrand. |
| Apple has been named the most valuable brand in the world by Brand Finance. |
| Weaknesses |
| In 2020, Apple experienced a 60% drop in year-on-year sales in China, one of their core markets. |
| Employees decreased by 7% from 2018 (59.531 Billion) to 2019 (55.256 Billion). |
| In 2021, from May to December, the stock fell by 4.2% to $157.80. |
| Total liabilities increased from $105,392 to $125,481 from 2020 to 2021. |
| Apple is often charged for violating the patents of other firms. |
| Between September and October of 2021, Apple lost $229 Billion in market cap. |
| High retail prices for their 128GB retailing at $849, while Samsung's retail prices for 128GB is $280. |
| Apples flagship iPhone cost 56% more in 2019 than it did in 2016. |
| Apple accounts for just 1% of smartphone shipments. |
| Apple spends only 2.2% of its sales revenue on innovation compared to their competitors spending up to 10%. |
| Opportunities |
| Smart wearable technology device sales will double by 2022, becoming a $27 Billion market with 233 million units sales |
| Apple, dominating the market for smart speakers, now has a 10.2% market share after selling 4 million smart speakers. |
| Offering cheaper handsets gives Apple a $133 Billion opportunity. |
| Apple claimed 2,761 patents during 2020, the eighth-most patents for a company in the United States. |
| In 2020, wearable sales grew by 28.4%. |
| The global automotive and mobility market is valued at $10 Billion. |
| Compared to Samsung, Apples chip manufacturing maneuver boosted its total market share, propelling it close to $3 trillon. |
| Apple is planning on expanding their music streaming services to 52 emerging markets in Africa and the Middle East. |
| In 2017, Apple acquired a French Al Startup and DeskConnect called Regaind allowing them to automate tasks by helping consumers arrange apps and features with strong commands. |
| 74% of Apples carbon emissions are a result of manufacturing 19% of Apples products. |
| Threats |
| Other smartphone companies such as Samsung and Huawei have found that consumers want big screens in their pockets, which Apple does not provide to the same extent. |
| Due to COVID-19, up to 20% of Apple's yearly revenue is affected - only $57 Billion revenue have been achieved when expected revenue ranges between $63 Billion to $67 Billion. |
| Brands such as Samsung, HTC, and Lenovo are using Android software to create new smartphones in which Android currently has captured 72.23% of the market share, while Apple only has 24.55% of market share globally. |
| Since a majority (51%) of the world's population is online, changes in manufacturing technology, market technology, supply chain, and consumer trends will pose a significant risk to all players in the consumer technology industry. |
| The Chinese Market, including Hong Kong and Taiwan, makes up 15% of Apples revenue - any trade war would affect both the demand and supply side. |
| Apple charges a 30% cut for in-app purchases through its app-store, and is often criticized because a 30% cut is a significant commission for small businesses or app developers. |
| Throughout history, a 3% decline has been seen in smartphones. |
| A lawsuit in 2017 alleged that Apples actions negatively affected the resale value of their products and forces its users to upgrade to newer versions prematurely. |
| The starting wage for a factory worker in a plant that makes iPhones is $3.15 per hour. |
| Being one of the world's most creative and innovative company, Apple has to ensure that it operates at the most efficient level delivering quality products with zero defects - Apple maintains 20.8% of the global smartphone market. |
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