Question: Based on the Trader Joe's material covered thus far in class, how do you think Trader Joe's fits into this competitive landscape? What do you

Based on the Trader Joe's material covered thus far in class, how do you think Trader Joe's fits into this competitive landscape? What do you think their strategies are with respect to SG&A and COGS? What basic strategies (again, from the Ghemawat & Rivkin article) do you think they are using? Describe why you think this by drawing on facts about Trader Joe's and comparisons with other grocery companies. Note that Trader Joe's financial data is not available because they are a private company.

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