Building block $5$: Key resources

The resources that are necessary to create value for the customer.

Focus on:

What key resources do our value propositions require?

Our distribution channels?

Customer relationships?

Key resources can be categorized as follows:

Physical: Manufacturing facilities, buildings, vehicles, machinery, systems, point$-$of$-$sale systems,

distribution networks.

Intellectual: Brands, proprietary knowledge, patents and copyrights, partnerships, customer

databases.

Human: Employees, owners, managers, experts.

Financial: Cash, lines of credit, accounts, salaries, wages.